New York Fashion Week - Spring 2018 has officially come to an end.
NYFW has changed a lot over the past few years, in fact this year a few major NYFW designers opted out of the official NYFW schedule, including Alexander Wang, Public School Rodarte, Proenza Schouler, Altuzarra and Thom Browne to name a few.
Budgets for NYFW have gotten smaller and smaller as have the crowds and celebrities attending. I noticed that the events open to the public and promotion events declined this year. Designers appear to be taking a stance and changing their marketing approaches through:
- direct to consumer marketing
- digital media
- off-cycle shows
I think these methods, will provide designers to reach their customers more effectively with more relevant/timely collections and brand ambassadors. Despite all of the changes, I still love getting glammed up and checking out all of the new designs and what everyone is wearing (on the runway and off)!
Last week, I was lucky enough to attend Sherri Hill's NYFW Fashion Show, where she showcased her new Spring 18 collection. Needless to say, her collection was filled with pastels and SPARKLE!
As a pageant girl, you could imagine how much I loved being there and seeing all of the new designs and all of the models, including the reigning Miss Universe Demi-Leigh Nel-Peters & Miss Universe 2015 Pia Wurtzbach!
After the show, I head the pleasure of meeting Sherri Hill! She was so sweet and genuine, which was very refreshing!
Can't wait until next time!